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bachelor business marketing mount mercy

Earn Your Bachelor of Business Administration in Marketing 100% Online

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Take your career to new heights with our 100% online Bachelor of Business Administration in Marketing program.

Develop effective marketing solutions. Understand market needs, buying behaviors, and effective product strategies. This program emphasizes communication, data analysis, and problem-solving. Cultivate critical thinking, research, plan design, and practical skills for the workforce.

Program benefits

Mount Mercy offers flexible online programs with 5- and 10-week courses and nine start dates.

Convenience & Flexibility

With courses offered entirely online, you can create your schedule and study at times that work best for you. Access your courses at any time, day or night. You don’t have to put your life on hold to earn your degree. Degrees can be completed in 18-24 months!

Personalized Learning

We built our programs to cater to your busy schedule. Progress through material at your own pace and review content as needed. You’re in control.

Career Advancement

Our online undergraduate programs provide an opportunity for working professionals to pursue higher education while continuing to work. This can enhance your career prospects and open up new job opportunities.

Is Mount Mercy University a good choice for full-time students?

Absolutely! Our online programs are completely tailored to your schedule. You can log in whenever it suits you best, meaning you can focus on your studies while juggling work, school, and family life. The best part? You are in charge of when and where to study. But you’re never alone. Your professor or counselor is just a click away through the campus portal.

MMU Plus

Want a head start on your master’s degree? Current MMU students can take up to four advanced courses in any of our graduate programs during their undergraduate studies, if eligible.

Get more from your college experience

It’s easy to see why so many students choose MMU Plus

  • Jump-start your master’s degree and take advantage of an up to $8,900 value
  • Fulfill electives in your bachelor’s program
  • Use your current financial aid toward graduate-level classes
  • Make connections for jobs and placements
  • Gain advanced skills

All at no extra cost!

Program requirements and course details
Bachelor of Business Administration in Marketing

The program prepares students to analyze market needs, assess buying behaviors, and craft strategies to impact the marketplace. Drive successful business tactics through the marketing engine. Communication, leadership, problem-solving, relationship-building, and critical thinking are crucial for marketing success. Students gain profound knowledge in business essentials—law, management, accounting, and economics. Develop reflective judgment for analyzing business scenarios and making informed decisions.

A Bachelor of Business Administration in Marketing degree offers a solid basis to students who want to pursue a career in the following fields:

  • Project Manager
  • Social Media Manager
  • Media Planner
  • Marketing Manager
  • Media Buyer
  • Public Relations Specialist
  • Market Research Analyst
  • E-Commerce Manager
  • SEO Manager

Bachelor of Business Administration in Marketing degree requirements:

  • 123 total credit hours
    45 credit hours in reflection and action core curriculum requirements
    39 credit hours in business core requirements
    18 credit hours marketing major requirements
    21 credit hours of electives

If you would like to receive a tentative evaluation of transfer credit, please contact online admissions at
319.449.1325 or onlineadmissions@mtmercy.edu.

Course #Course DescriptionCredit Hours
Business Core Requirements
BA 203Principles of Law3
BA 250Technology & Communication in Business3
BA 270
or MA 135
Business Statistics
or Basic Statistics
3
BA 379Financial Management3
BA 435
or BA 436
Senior Seminar in Business
Business Strategy Seminar
3
BC 265Principles of Accounting I3
BC 266Principles of Accounting II3
BK 208Principles of Marketing3
BN 204Principles of Management3
EC 251Macroeconomics Principles3
EC 252Microeconomic Principles3
Choose One of the Following:3
MA 130Finite Mathematics
MA 132Basic Mathematical Modeling
MA 139Pre-Calculus
MA 164Calculus I (Required for Actuarial Science Majors)
Internship – use the course number that corresponds to your major3
BA 425Finance Internship
BC 425Accounting Internship
BK 421Marketing Internship
BN 424Management Internship
GS 424Experiential Learning
The internship credits used for the business core CANNOT double count as a major elective.
Total Hours39
Course #Course DescriptionCredit Hours
Business Core39
Marketing Major Requirements
BK 305Professional Selling3
BK 310Consumer Behavior3
BK 321Market Research3
BK 345Digital Marketing, Advertising, Social Media3
BK 431Marketing Management3
Choose One of the Following:3
AR 120Visual Technology
AR 130Graphic Design I
BK 300Advertising and Creative Campaign Strategies
BK 301Product, Brand and Category Management
BK 331Retail Management
BK 335Tradeshow and Event Planning
BK 340Contemporary Topics In Marketing
BK 421Marketing Internship
BN 377Project Management1
BN 382Corporate Social Responsibility
CO 130Basic Media Grammar for Professional Writing
CO 260Intercultural Communication
CS 101Using Computers in Research Settings
EN 123Professional Writing
Total Hours57

1 Cannot double count as an elective in the marketing major.

Elevate your experience, community and life. Start your online degree today.