Earn Your Bachelor of Business Administration in Marketing 100% Online
Request more information now and qualify to receive a complimentary Chromebook**
Take your career to new heights with our 100% online Bachelor of Business Administration in Marketing program.
Develop effective marketing solutions. Understand market needs, buying behaviors, and effective product strategies. This program emphasizes communication, data analysis, and problem-solving. Cultivate critical thinking, research, plan design, and practical skills for the workforce.
Program benefits
Mount Mercy offers flexible online programs with 5- and 10-week courses and nine start dates.
Convenience & Flexibility
With courses offered entirely online, you can create your schedule and study at times that work best for you. Access your courses at any time, day or night. You don’t have to put your life on hold to earn your degree. Degrees can be completed in 18-24 months!
Personalized Learning
We built our programs to cater to your busy schedule. Progress through material at your own pace and review content as needed. You’re in control.
Career Advancement
Our online undergraduate programs provide an opportunity for working professionals to pursue higher education while continuing to work. This can enhance your career prospects and open up new job opportunities.
Is Mount Mercy University a good choice for full-time students?
Absolutely! Our online programs are completely tailored to your schedule. You can log in whenever it suits you best, meaning you can focus on your studies while juggling work, school, and family life. The best part? You are in charge of when and where to study. But you’re never alone. Your professor or counselor is just a click away through the campus portal.
MMU Plus
Want a head start on your master’s degree? Current MMU students can take up to four advanced courses in any of our graduate programs during their undergraduate studies, if eligible.
Get more from your college experience
It’s easy to see why so many students choose MMU Plus
- Jump-start your master’s degree and take advantage of an up to $8,900 value
- Fulfill electives in your bachelor’s program
- Use your current financial aid toward graduate-level classes
- Make connections for jobs and placements
- Gain advanced skills
All at no extra cost!
Program requirements and course details
Bachelor of Business Administration in Marketing
The program prepares students to analyze market needs, assess buying behaviors, and craft strategies to impact the marketplace. Drive successful business tactics through the marketing engine. Communication, leadership, problem-solving, relationship-building, and critical thinking are crucial for marketing success. Students gain profound knowledge in business essentials—law, management, accounting, and economics. Develop reflective judgment for analyzing business scenarios and making informed decisions.
A Bachelor of Business Administration in Marketing degree offers a solid basis to students who want to pursue a career in the following fields:
- Project Manager
- Social Media Manager
- Media Planner
- Marketing Manager
- Media Buyer
- Public Relations Specialist
- Market Research Analyst
- E-Commerce Manager
- SEO Manager
Bachelor of Business Administration in Marketing degree requirements:
- 123 total credit hours
45 credit hours in reflection and action core curriculum requirements
39 credit hours in business core requirements
18 credit hours marketing major requirements
21 credit hours of electives
If you would like to receive a tentative evaluation of transfer credit, please contact online admissions at
319.449.1325 or onlineadmissions@mtmercy.edu.
| Course # | Course Description | Credit Hours |
|---|---|---|
| Business Core Requirements | ||
| BA 203 | Principles of Law | 3 |
| BA 250 | Technology & Communication in Business | 3 |
| BA 270 or MA 135 | Business Statistics or Basic Statistics | 3 |
| BA 379 | Financial Management | 3 |
| BA 435 or BA 436 | Senior Seminar in Business Business Strategy Seminar | 3 |
| BC 265 | Principles of Accounting I | 3 |
| BC 266 | Principles of Accounting II | 3 |
| BK 208 | Principles of Marketing | 3 |
| BN 204 | Principles of Management | 3 |
| EC 251 | Macroeconomics Principles | 3 |
| EC 252 | Microeconomic Principles | 3 |
| Choose One of the Following: | 3 | |
| MA 130 | Finite Mathematics | |
| MA 132 | Basic Mathematical Modeling | |
| MA 139 | Pre-Calculus | |
| MA 164 | Calculus I (Required for Actuarial Science Majors) | |
| Internship – use the course number that corresponds to your major | 3 | |
| BA 425 | Finance Internship | |
| BC 425 | Accounting Internship | |
| BK 421 | Marketing Internship | |
| BN 424 | Management Internship | |
| GS 424 | Experiential Learning | |
| The internship credits used for the business core CANNOT double count as a major elective. | ||
| Total Hours | 39 |
| Course # | Course Description | Credit Hours |
|---|---|---|
| Business Core | 39 | |
| Marketing Major Requirements | ||
| BK 305 | Professional Selling | 3 |
| BK 310 | Consumer Behavior | 3 |
| BK 321 | Market Research | 3 |
| BK 345 | Digital Marketing, Advertising, Social Media | 3 |
| BK 431 | Marketing Management | 3 |
| Choose One of the Following: | 3 | |
| AR 120 | Visual Technology | |
| AR 130 | Graphic Design I | |
| BK 300 | Advertising and Creative Campaign Strategies | |
| BK 301 | Product, Brand and Category Management | |
| BK 331 | Retail Management | |
| BK 335 | Tradeshow and Event Planning | |
| BK 340 | Contemporary Topics In Marketing | |
| BK 421 | Marketing Internship | |
| BN 377 | Project Management1 | |
| BN 382 | Corporate Social Responsibility | |
| CO 130 | Basic Media Grammar for Professional Writing | |
| CO 260 | Intercultural Communication | |
| CS 101 | Using Computers in Research Settings | |
| EN 123 | Professional Writing | |
| Total Hours | 57 |
1 Cannot double count as an elective in the marketing major.
**To qualify, enroll in an eligible program and maintain enrollment past the add/drop period for your first online course
Elevate your experience, community and life. Start your online degree today.