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Making Marketers Influential

BBA in Marketing

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Bachelor of Business Administration in Marketing

Why Choose Mount Mercy for My Marketing Bachelor’s Degree?

The BBA in Marketing degree from Mount Mercy University strengthens your skills and knowledge to help companies build and maintain client relationships. Graduates of our program have gone on to become leaders at many prominent global companies, such as Rockwell Collins and GoDaddy.

The marketing bachelor’s program provides you with a foundational knowledge of principles and skills applicable to nearly any industry. You’ll learn how to use these skills to grow an organization in the areas of advertising, public relations, promotions and events, market research, sales, and e-commerce.

How Will Mount Mercy’s BBA in Marketing Fit My Schedule?

You can view your classes any time during a given week, and weekly deadlines help you stay on track.

The program can be completed in two to four years (based on transfer credits) and classes are offered online in accelerated 5- to 10-week courses. We offer nine start dates per year so you can begin coursework (and graduate) faster.

How Will I Interact with Instructors and Classmates?

You’ll complete your coursework entirely within Mount Mercy’s application-based online portal while enjoying opportunities to connect with your instructors and classmates through:

  • Discussion forums
  • Project-based work (both group and individual)
  • Online office hours or supplemental video sessions

Course content is delivered through a variety of formats:

  • Written lectures and readings
  • PowerPoints with audio
  • Instructor video recordings

How Will Mount Mercy’s Marketing Program Help Me In The Real World?

When you graduate, you’ll be better able to:

  • Predict consumer behavior and understand how consumers make decisions
  • Take appropriate business risks and spot market trends
  • Employ market research, data analysis, and analytics techniques to make informed marketing decisions

“You have to be dedicated in everything you do to get results. That’s especially what Mount Mercy has taught me as a whole—you get results when you put effort into something.”
– TJ Mosbach ’14, management and marketing major


What Career Opportunities Could I Have with a BBA in Marketing Degree?

Graduates from our marketing program are well-suited to enter the workforce anywhere. Many of our grads work for top marketing employers such as:

  • Coca-Cola Company
  • General Mills, Inc.
  • GoDaddy
  • Raining Rose
  • Heinz Quality Chef Foods, Inc.
  • John Deere
  • Kraft Foods (Philip-Morris)
  • Milwaukee Brewers
  • Nabisco
  • Quaker Oats Company
  • Rockwell Collins
  • Transamerica Life Insurance Company

What Is The Job Outlook For Marketing Occupations?

According to the Bureau of Labor Statistics, the median annual wage for advertising and promotions managers was $106,130 in May 2017.

U.S. Bureau of Labor Statistics 2017

What Courses Will I Take?

In addition to your general education classes and electives, your marketing degree offers the following courses:

  • Principles of Marketing
  • Advertising and Creative Campaign Strategies
  • Product, Brand, and Category Management
  • Professional Selling
  • Consumer Behavior
  • International Marketing
  • Market Research
  • Retail Management
  • Tradeshow and Event Planning
  • Contemporary Topics in Marketing
  • Sports Marketing and Promotion

How Much Does a BBA In Marketing Cost?

$500
Cost per online credit hour

10% off
Tuition discount for employees of partner organizations

No Fees
Beyond tuition and books

Up to 75
transferrable credit hours which saves time and money!

Financial Aid

Mount Mercy encourages you to apply for federal, state, and other kinds of financial assistance.

  • Federal and state grants and loans
  • Tuition reimbursement from employers
  • 10% tuition discount for employees of partner organizations
  • Veterans’ benefits such as the Yellow Ribbon program and G.I. Bill®

Find out more about financial aid ›

Transfer Credit Policies

We want to make sure your prior academic work counts. You can transfer up to 93 credits from four year, regionally-accredited institutions and up to 63* semester hours from two-year institutions, subject to the Mount Mercy credit transfer policy. Some credit from nationally accredited and unaccredited institutions may also be transferred on a course-by-course basis. Keep in mind, though, that the final 30 credits of your degree must be taken at Mount Mercy.

*Students graduating with an AA, AS/CO, or AAS degree from an Iowa community college can transfer up to 75 semester hours!

How Do I Get Started?

Get in Touch with an Enrollment Coach

Learn more about this program and get answers to any other questions you may have about Mount Mercy.

  • Call (877) 643-6181 to speak with a Mount Mercy enrollment coach
  • Email info@online.mtmercy.edu to set up a time to talk
  • Click Request Info and an enrollment specialist will contact you

Request Info

Apply for Admission

Already know Mount Mercy is right for you? Start your application online today. It takes about 10 minutes and there’s no application fee.

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