Bachelor of Business Administration in Marketing

Why Choose Mount Mercy for My Marketing Bachelor’s Degree?

The BBA in Marketing degree from Mount Mercy University strengthens your skills and knowledge to help companies build and maintain client relationships. Graduates of our program have gone on to become leaders at many prominent global companies, such as Rockwell Collins and GoDaddy.

The marketing bachelor’s program provides you with a foundational knowledge of principles and skills applicable to nearly any industry. You’ll learn how to use these skills to grow an organization in the areas of advertising, public relations, promotions and events, market research, sales, and e-commerce.

How Will Mount Mercy’s BBA in Marketing Fit My Schedule?

You can view your classes any time during a given week, and weekly deadlines help you stay on track.

The program can be completed in two to four years (based on transfer credits) and classes are offered online in accelerated 5- to 10-week courses. We offer nine start dates per year so you can begin coursework (and graduate) faster.

How Will I Interact with Instructors and Classmates?

You’ll complete your coursework entirely within Mount Mercy’s application-based online portal while enjoying opportunities to connect with your instructors and classmates through:

• Discussion forums
• Project-based work (both group and individual)
• Online office hours or supplemental video sessions

Course content is delivered through a variety of formats:

• Written lectures and readings
• PowerPoints with audio
• Instructor video recordings

“You have to be dedicated in everything you do to get results. That’s especially what Mount Mercy has taught me as a whole—you get results when you put effort into something.”
– TJ Mosbach ’14, management and marketing major

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What Career Opportunities Could I Have with a BBA in Marketing Degree?

Graduates from our marketing program are well-suited to enter the workforce anywhere. Many of our grads work for top marketing employers such as:

• Coca-Cola Company
• General Mills, Inc.
• GoDaddy
• Raining Rose
• Heinz Quality Chef Foods, Inc.
• John Deere
• Kraft Foods (Philip-Morris)
• Milwaukee Brewers
• Nabisco
• Quaker Oats Company
• Rockwell Collins
• Transamerica Life Insurance Company

What Courses Will I Take?

In addition to your general education classes and electives, your marketing degree offers the following courses:

• Principles of Marketing
• Advertising and Creative Campaign Strategies
• Product, Brand, and Category Management
• Professional Selling
• Consumer Behavior
• International Marketing
• Market Research
• Retail Management
• Tradeshow and Event Planning
• Contemporary Topics in Marketing
• Sports Marketing and Promotion